Is cryptocurrency the way of the future? That’s still to be determined, but it doesn’t mean there aren’t businesses taking advantage of the popular digital currency.Like many businesses, 78 Coffee Co. is in the middle of a rebranding. The coffee shop, located in the Phoenix Hill neighborhood, will now be known as Dogebean, which is a play on Dogecoin.”Our plans are to open a café where you can pay for a cup of coffee using your Dogecoin and that’s part of our mission is to make cryptocurrency easy for everybody,” said Andrew Lutes, Dogebean co-founder.According to Yahoo Finance, about 14% of Americans own a form of cryptocurrency. That’s not a lot, but Lutes says it’s a niche market that is serving them well so far.”We’re not going to put everything we have into cryptocurrency because right now, it’s still really early. But we believe in this thing long-term,” said Lutes.Cryptocurrency picked up momentum in the last year. Dogecoin stock in particular increased after billionaire Elon Musk began talking about it.Bitcoin, which is its much popular predecessor, has been around for more than a decade, while Dogecoin was created in 2013.”You know, you’re seeing Dogecoin have the same kind of name recognition across the world just like you would see with Bitcoin. So, it’s been really cool to see and we’re starting to see a lot of businesses accept Dogecoin and other cryptocurrencies,” said Lutes.The café is only taking online orders right now, and Lutes says 25% of its sales are in cryptocurrency, but he truly believes that number will increase as more people buy crypto and become more familiar with it.”We have some plans in the works, and we’re looking for more than one location. So, we want to make the call out to that if there’s someone that has something they would like to pitch us, we would be more than happy to hear it,” said Lutes.No date has been set yet on when that café will open.
Is cryptocurrency the way of the future? That’s still to be determined, but it doesn’t mean there aren’t businesses taking advantage of the popular digital currency.
Like many businesses, 78 Coffee Co. is in the middle of a rebranding. The coffee shop, located in the Phoenix Hill neighborhood, will now be known as Dogebean, which is a play on Dogecoin.
“Our plans are to open a café where you can pay for a cup of coffee using your Dogecoin and that’s part of our mission is to make cryptocurrency easy for everybody,” said Andrew Lutes, Dogebean co-founder.
According to Yahoo Finance, about 14% of Americans own a form of cryptocurrency. That’s not a lot, but Lutes says it’s a niche market that is serving them well so far.
“We’re not going to put everything we have into cryptocurrency because right now, it’s still really early. But we believe in this thing long-term,” said Lutes.
Cryptocurrency picked up momentum in the last year. Dogecoin stock in particular increased after billionaire Elon Musk began talking about it.
Bitcoin, which is its much popular predecessor, has been around for more than a decade, while Dogecoin was created in 2013.
“You know, you’re seeing Dogecoin have the same kind of name recognition across the world just like you would see with Bitcoin. So, it’s been really cool to see and we’re starting to see a lot of businesses accept Dogecoin and other cryptocurrencies,” said Lutes.
The café is only taking online orders right now, and Lutes says 25% of its sales are in cryptocurrency, but he truly believes that number will increase as more people buy crypto and become more familiar with it.
“We have some plans in the works, and we’re looking for more than one location. So, we want to make the call out to that if there’s someone that has something they would like to pitch us, we would be more than happy to hear it,” said Lutes.
No date has been set yet on when that café will open.
