Kraft Heinz Co. (NASDAQ:KHC) subsidiary Oscar Mayer’s Dogecoin (CRYPTO: DOGE)-themed hot dogs has sold for $15,000 in an auction on eBay Inc. (NASDAQ:EBAY).
What Happened: Oscar Mayer said on Twitter that a single pack of “Hot Doge Weiners” was sold for $15,001 and the auction has closed. According to the Guinness Book of World Records, the most expensive hot dog was previously sold for $169 in 2014.
WE DID IT! The #DogeArmy sent our Hot Doge Wieners TO THE MOON and raised $15,001.00 for @FeedingAmerica – The auction is officially closed so we’ll send this meaty prize out to the winner for them to HODL forever. Thank you all and remember: #DoOnlyGoodEveryday pic.twitter.com/Yw3AVi9MLd
— Oscar Mayer (@oscarmayer) August 8, 2021
The winner of the auction will receive the “one-of-a-kind,” 10-pack of hot dogs featuring the Shiba Inu image and the cash equivalent of 20,000 dogecoins – worth about $4,800 at the time of writing. A total of 76 bids were received in the auction, which was announced by Oscar Mayer last week.
See also: How To Buy Dogecoin (DOGE)
All proceeds from the sale will go to the hunger relief organization Feeding America as part of eBay’s Auctions for Charity.
Why It Matters: Oscar Mayer is the latest company to ride the dogecoin hype.
Consumer packaged goods company Conagra Brands Inc. (NYSE:CAG) and candy bar Snickers have used the joke cryptocurrency for marketing purposes earlier this year.
See Also: This Reddit-Based Cryptocurrency Is Outpacing Dogecoin Gains Over Past Month
Dogecoin’s acceptance as a payment option by companies has also gained momentum this year.
It was reported in July that Burger King Brazil is now accepting the meme cryptocurrency as a payment method for the purchase of Dogpper, a dog snack it recently introduced. The “Burger King” brand is owned by Restaurant Brands International Inc. (NYSE:QSR).
Price Action: Kraft Heinz shares closed 0.7% higher in Friday’s trading at $37.20.
Dogecoin is down 4.8% during the last 24 hours, trading at $0.2411 at press time.
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Photo: Courtesy of Oscar Myer
