Unilever subsidiary brand Axe is going to drop 100 Dogecoin-themed antiperspirant deodorant sticks this Wednesday.

As reported by U.Today, the limited edition of “Dogecan: The Stick” was initially announced on “Dogeday,” which is celebrated on Apr. 20, abbreviated as 4/20.

Dogecoin fans have to register in advance in order to be able to purchase one of the sticks with the help of their favorite meme coin.      

Last year, Axe also dropped a “crypto scented” body spray inspired by the top meme cryptocurrency roughly a year ago. It initially intended to release a limited edition of such cans if the price of Dogecoin were to reach $1.

One of the leading deodorant brands decided to give away some of them for free despite the fact that DOGE failed to achieve the aforementioned price milestone. The community managed to snatch up the free cans in only 10 minutes.

As reported by U.Today, the price of Dogecoin recently surged to $0.171, the highest level since early April, after social media giant Twitter announced that it had reached an acquisition agreement with Tesla CEO Elon Musk.

The high-profile deal is expected to boost the adoption of Dogecoin given that the Bitcoin parody is the favorite cryptocurrency of the cenbillionaire.

However, the cryptocurrency quickly gave up its gains, plunging by more than 13%. That said, DOGE remains among the top 10 biggest cryptocurrencies by market capitalization.

Axe, one of the most popular personal care brands owned by British company Unilever, has just announced a limited edition of a Dogecoin-themed deodorant in a tweet.

The first batch of 100 items will be available soon, according to the company. Axe has clarified that they will be available for purchase with Dogecoin.

The announcement was made on the occasion of “Dogeday,” which is celebrated on Apr. 20. The choice of the date is an obvious nod to the pot 4/20 joke that has been overused by centibillionaire Elon Musk, who happens to be the most vocal supporter of the original meme cryptocurrency.

A year ago, the supporters of the meme cryptocurrency attempted to push the price of the biggest meme cryptocurrency to $1. The attempt failed, but the Bitcoin parody did end up surging to $0.73 in early May before witnessing a rapid crash. Dogecoin is currently down 80.84% from its all-time high, currently trading at $0.14 on major spot exchanges.

This is not the first time Axe promised to make crypto-scented body spray last year. Despite Dogecoin not hitting $1, the company started giving away cans of Axe Dogecan to some superfans of the top meme cryptocurrency who had to register in advance to get it.   

As reported by U.Today, Unilever has also decided to join the metaverse. It filed several trademark applications in late March to offer virtual goods, such as deodorants and antiperspirants, under the AXE brand.