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Cardano’s (ADA) Charles Hoskinson Stars In Snoop Dogg’s New Music VideoSnoop Dogg teamed up with his son, Champ Medici, to release a music video for the song “Bron & Bronnie”, which features a surprise appearance by the (ADA) founder Charles Hoskinson. The ClayMates NFT-themed video shows Hoskinson hanging out with Champ Medici. The two crypto enthusiasts pop a bottle of champagne on a private jet to Mr. Hoskinson’s newly bought ranch in Wheatland, Wyoming.
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The music video for Bron and Bronny by @SnoopDogg & @champmedici is out now!Shot at @IOHK_Charles ranch in Wyoming with the clay animation sequences created by us. Enjoy the full video here https://t.co/MnxCwvAjplLet’s go! #Music #Claymation #Cardano
— Clay Nation (@claymates) November 21, 2022
In the video, Snoop Dogg gives multiple shoutouts to the 35-year-old tech mogul and the Cardano community, while also advocating for cryptocurrencies as an alternative to greedy centralized central banks and their lack of privacy. The song was released by Snoop Dogg’s recently acquired Death Row Records and is featured in the extended play dedicated to the Claymates NFT collection. To celebrate the music video release, Clay Nation hosted a cocktail party in Lausanne, while Cardano founder Hoskinson gave the intro speech.
Following the news, the ClayMates NFT collection on the Cardano network shot up by 42.9% in sales transactions in the last 24 hours. Besides, the music video premiere also serves as a satellite event for Cardano Summit 2022, which is also ongoing until November 22nd, 2022.
It was a claytastic evening. The perfect crescendo to a wonderful #CardanoSummit2022.From the bottom of my cup, Thank you.
— Mr. Cup {NANI} – Hosky Rug Pool (NASDAQ:) (@LeadTimeNull) November 22, 2022
The Cardano blockchain still suffers from the aftershocks of the crypto thunderstorm caused by the rapid downfall of FTX, the second-largest global crypto exchange. At press time, the 8th-ranked altcoin Cardano trades at $0.303833, according to CoinGecko. Being down by 8.8% in weekly terms, Cardano is also 13.7% in the red since last month.
In contrast to the obstacles caused by the harsh conditions of the crypto winter, the Cardano blockchain now sees increased trading activity. With over $300 million transferred in just 24 hours, Cardano shows that spreading awareness pays off even amid turbulent market conditions.
JUST IN: Despite the recent FTX Contagion, VGX Debacle, Celsius meltdown & the collapse of Luna; we’ve come to learn this truth, #Cardano is “Decentralized” from corruption as #ADA hits $300Million in trading volume,a 116% spike over the last 24hrs without the help of criminals pic.twitter.com/Qs0oyVXlyO
— Marcosantiago Chiappetta (@marcosantiagoNY) November 21, 2022
Cardano (ADA) is among the fastest-growing communities in crypto. Launched in 2017, the blockchain entered the TOP 10 by total market capitalization relatively early and seeks to become one of the leading altcoins.
Read more exciting stories about Music NFTs:
Fans Gather At Decentraland: Is Metaverse Music Festival Worth Your Virtual Sweat?
Channel Tres Drops Music NFT Collection with 5,550 Songs on OpenSea
Cardano NFT project Claymates has tweeted about its upcoming “specials,” among which is an exclusive interview featuring Cardano founder Charles Hoskinson, Snoop Dogg’s son Champ Medici, and “The Claymates.” The announcement also features a short video clip of a weekend with Charles (Cardano’s founder).
Coming soon
Our 3 part special featuring:
Exclusive interview with @IOHK_Charles @champmedici & @claymates
Weekend with Charles roundup
Full-length music video for Bron and Bronny
@CWorld_Josh @SnoopDogg @InputOutputHK @cardano pic.twitter.com/tQycbhNAOH
— Clay Nation
(@claymates) October 6, 2022
As reported by U.Today, in April, Cardano founder Charles Hoskinson, Snoop Dogg and son Champ Medici held a Twitter conversation while an official partnership with Clay Nation was unveiled.
In August, Clay Nation decided to take its relationship with Champ Medici a little further. Snoop Dogg’s son, Champ Medici, officially joined the Cardano NFT project “Clay Mates” team, according to the official announcement. Medici joins the project to develop strategic partnerships as well as to expand its reach.
Champ Medici, who refers to himself as a die-hard Cardano fan, has repeatedly expressed his love for what is probably the hottest of the Cardano NFT projects, Clay Nation.
Cardano closed September stronger, according to recent on-chain data shared by the Cardano Foundation. Cardano also saw a nice uplift in smart contract use. Per the data reported, transaction volumes grew by 51.3%, metadata rose by 23.6% and the use of smart contracts increased by 11% with metadata and 14% without.
The number of transactions also touched the 51.2 million mark, up 4.2% from August. At the same time, the total number of wallets grew by 1.34%, while those delegating ADA to stake increased by 3.4%.
Cardano now has over 6.1 million native assets minted under 62,162 token policies. The Plutus smart contract platform has over 3,307 scripts presently.
Snoop Dogg’s son Champ Medici releases Cardano-inspired music album
Famous crypto enthusiast and son of hip-hop legend Snoop Dogg, Champ Medici, has released a mini music album dedicated to Cardano and the most high-profile NFT project of the blockchain, Clay Mates. The release was the young artist’s first since he officially joined the Clay Nation team in August of this year.
Clay Nation Tapes Vol. I.
New music from @champmedici
3 original tracks added to the metadata of Baked Nation NFTs with full commercial rights to holders.
Manifest
ADA Dreams
Lil Flex’n
These cassettes will later unlock the stems
@SnoopDogg #newmusic #music pic.twitter.com/7X6bdTFsuu
— Clay Nation
(@claymates) September 18, 2022
On the three-track EP entitled Clay Nation Tapes, Vol. I, Champ Medici describes his crypto experience with bravado and enthusiasm. The first track, titled ADA Dreams, where the artist rhymes about his dreams of prosperity from investing in Cardano and sees images of green dollar signs, also features a skit with Snoop Dogg himself talking about how cryptocurrencies and blockchain will change the world.
Further on, in the track Manifest, the rapper states that he is not selling his investment but is holding onto it and not listening to the news so that it does not confuse his plans. “Too legit to quit,” states Champ Medici. In the final part of the album, the artist, with his characteristic ambitiousness, lays down bars on the beat about NFT and buying his lady expensive digital art collections.
Clay Nation Tapes, Vol. I, was released on Clay Nation Records and, judging by the title, is not the last musical collaboration between Champ Medici and the digital creators.
The album release conveniently coincided with the Clay Mates project’s first birthday, which was Sept. 9. According to the data given by the studio, more than 4,200 people became owners of items from the collection during the year, and its turnover on the secondary market exceeded 25 million ADA.
Champ Medici, Snoop Dogg’s son, joins the NFT project on Cardano, Clay Nation, and will work with the team to build new strategic partnerships.
Snoop Dogg’s son, Champ Medici, appears to be following in his father’s footsteps, joining the celebrated NFT project developed on Cardano, Clay Nation.
This was made official by the project itself, which also revealed the tasks planned for Cordell Broadus, aka Champ Medici.
CLAY NEWS
![]()
We’re taking our relationship with @champmedici up a notch
![]()
Champ will work closely with our team to build strategic partnerships; helping us push Clay Nation forward and reach new audiences
![]()
Let’s do this !
pic.twitter.com/fTNvGl0SJW
— Clay Nation
(@claymates) August 16, 2022
“We’re taking our relationship with @champmedici up a notch. Champ will work closely with our team to build strategic partnerships; helping us push Clay Nation forward and reach new audiences”.
The NFT project on Cardano went viral for its first generative Non-fungible Tokens handmade using clay, already attracting Snoop Dogg. Now, his son also appears to be officially part of the team, with the full support of Cardano founder Charles Hoskinson.
Ranch Time @champmedici pic.twitter.com/ps7EyPaDCD
— Charles Hoskinson (@IOHK_Charles) August 7, 2022
During May, Clay Nation was a guest on the Cardano NFT Column on The Cryptonomist, describing the project and future visions. Lenna and Issy are the co-founders of the project, which launched in April 2021 and involves clay, decentralized technologies, creativity and innovation.
Considering that Lenna previously worked for IOHK, here is the choice to remain in the Cardano Community also with an NFT project from its early days.
Not only that, the choice of the Cardano blockchain for the development of NFTs was also made from an ethical and sustainability perspective, as well as the opportunity it provides for artists to unleash their creativity.
Hence, the birth of Clay Nation and the first handmade generative NFTs on Cardano. The project was so popular that collaborations such as the one with Good Charlotte began, up to the current ones with Snoop Dogg and the Twitter Space together with Charles Hoskinson, and now the inclusion of Champ on the team.
Regarding the future vision of the project, Clay Nation described itself as a festival metaverse, a place to hang out, have fun, and be entertained, ready to implement more innovative community ideas and projects soon.
Snoop Dogg’s son, Champ Medici, joins the Clay Nation team to help push the project and build strategic partnerships. The much hyped Cardano NFT project gained the attention of Snoop Dogg and Champ Medici earlier.
According to the official announcement by the Clay Nation team, the NFT project is bringing its relationship with Cordell Broadus up a notch. Now, Champ Medici will be working with the team to strengthen and build a strategic partnership to help bring the project to a wider audience.
Snoop Dogg and Champ Medici have been longtime supporters of the Clay Nation NFT project. The father-son duo has also recently struck a collaboration with the NFT project. It’s also important to note that Medici is one of the few celebrity figures that backed Cardano. In this case, he and his father even met with Cardano inventor and CEO Charles Hoskinson in April to explore both blockchain-related entertainment ideas and the technology itself.

Cardano founder Charles Hoskinson has urged stake pool operators to upgrade their nodes in one of his recent tweets. He asked the operators to upgrade to version 1.35.3 to brace themselves for the Vasil hardfork upgrade.
Cardano node 1.35.3 has been released by LawrenceIO. The Cardano Node 1.35.3 update was issued on August 11, according to Cardano Updates.

The Cardano network hoped to launch the hard fork in July. The network, however, disclosed that it was being stretched. It should be cited that this was not Vasil’s first experience with a delay. Typically, at such times, the community becomes suspicious and continues to sell off their possessions. However, the ADA community appeared to be upbeat about the debut.
ADA is currently trading at $0.5382, with a 4% drop in the last 24 hours. However, ADA has displayed a 14% gain in the last 30 days.
Champ Medici joins Clay Nation to help build strategic partnerships and discover new audiences
As recently became known, Snoop Dogg’s son Champ Medici has officially joined the Cardano NFT project “Clay Mates” team. According to the official announcement, Medici joins the project in order to develop strategic partnerships, as well as to expand its audience’s reach.
CLAY NEWS
We’re taking our relationship with @champmedici up a notch
Champ will work closely with our team to build strategic partnerships; helping us push Clay Nation forward and reach new audiences
Let’s do this !
pic.twitter.com/fTNvGl0SJW
— Clay Nation
(@claymates) August 16, 2022
Champ Medici is a longtime fan of Clay Nation and has repeatedly expressed his love for what is probably the hottest of the Cardano NFT projects. Moreover, earlier both Medici himself and his father, Snoop Dogg, who is a great enthusiast in the field of cryptocurrencies and especially NFT, collaborated with Clay Nation. As part of the collaboration, the creative team of the project even presented NFT avatars of the artists to them.
It is also worth noting that Medici is one of the few public figures who support Cardano. On this occasion, he and his father even had a meeting in April with Cardano founder and leader Charles Hoskinson, during which they discussed both entertainment projects and blockchain itself.
As for the NFT industry, the ambitions and impulses of enthusiasts of this sector of the crypto market have not gone anywhere. Despite the fact that it is supposed to be the most risky and obscure segment of the market, prices of NFT assets have dropped lower compared to the rest of the market, and more and more projects appear on the NFT horizon.
Many, of course, are being washed away as Ethereum’s value falls, but those who are serious and actively engaged in both the team and their creations seem to have every chance of success in the future.
Snoop Dogg and son, Champ Medici, have extended their invitation to Cardano founder, Charles Hoskinson, to feature in their new music video.
Let’s figure it out
— Charles Hoskinson (@IOHK_Charles) June 17, 2022
Champ Medici wrote in a tweet: “We are shooting the music video and would love to have you in it,” to which Charles Hoskinson responded, “Let’s figure it out.” Champ also extended invitations to members of the Clay Nation who would like to be featured in the video.
Yo Charles
@IOHK_Charles how you like your shoutout on the new @SnoopDogg @deathrowmusic album
pic.twitter.com/swP16XJrDu
— Champ Medici (@champmedici) June 17, 2022
This might be just the beginning of their collaboration, as the iconic rapper Snoop Dogg held a Twitter party with the Cardano founder in early April.
Charles Hoskinson and American comedian Martin Lawrence also held a Twitter chat about NFTs, hosted by NFT Maker on June 7, as earlier covered.
As previously reported by U.Today, Champ Medici, a crypto investor and NFT artist, expressed his strong belief in the Cardano ecosystem and its creator, Charles Hoskinson, while teasing upcoming music content for Cardano.
In its most recent weekly development update, Cardano’s IOHK shares preparations for the upcoming Vasil hard fork, tentatively slated for the end of June. The Daedalus team finished the upgrade implementation of Webpack 5.
As earlier reported, Ledger Live added support for Cardano’s ADA during the past week.
In its weekly report, IOHK supplied a chart providing network growth information. Currently, 1,020 projects are building on Cardano, while a total of 90 projects have recently been launched on Cardano. The number of NFT projects has climbed to 5,868, and the number of Plutus scripts is now 2,817. Cardano native tokens have also surpassed 5.2 million.
ADA is trading down 7.34% in the last 24 hours at $0.45.
Champ Medici, a crypto investor and NFT artist, has expressed his strong belief in the Cardano ecosystem and its creator, Charles Hoskinson, while teasing upcoming music content for Cardano. Champ Medici might gain a larger presence on the Cardano network as a result of the impending release.
You can hate on #ADA as much as YOU want
I believe in Charles & the whole Cardano Community in a whole
music coming soon @claymates
— Champ Medici (@champmedici) May 31, 2022
Snoop Dogg, alias Cozomo Medici, and his son, Champ Medici, launched their official collaboration with Cardano-based NFT project Clay Nation in April, delivering iconic clay animations, land pitches and unlockable music content to Cardano.
Over five million NFTs have been minted on the Cardano network. The number of native assets issued on the Cardano blockchain is currently 5,030,192, according to pool.pm data, with 54,897 distinct minting policies.
The increase in the number of minted non-fungible art and projects is tied to the expansion of the Cardano network. According to CoinMarketCap data, Cardano is the sixth largest cryptocurrency with a market valuation of $22.29 billion at the time of writing.
#Cardano is one of many #altcoins that have enjoyed a great start to the week, currently +13% in the past 24 hours. Development activity has hit #AllTimeHigh levels, as $ADA‘s team worked on innovating while prices were suppressed.
https://t.co/kSqbhUZOe8 pic.twitter.com/XiFVl0NK2M
— Santiment (@santimentfeed) May 30, 2022
On May 27, the ADA price fell to $0.44 before rebounding. ADA was trading up 28.40% at $0.669 at the time of publication, marking the fourth straight day of positive price activity. ADA hit intraday highs of $0.689 earlier today and is up 28.93% in the last week.
Speaking on the recent price increase on ADA, on-chain analytics firm Santiment noted a corresponding increase in development activity, stating, “Cardano is one of many altcoins that have enjoyed a great start to the week, currently +13% in the past 24 hours. Development activity has hit AllTimeHigh levels, as ADA’s team worked on innovating while prices were suppressed.”
According to recent statistics shared by IOHK regarding the network, currently, 986 projects are building on Cardano, up from 943 previously. A total of 88 projects have recently been launched on Cardano, while the number of NFT projects has risen to 5,727.
Fresh from the Superbowl stage, Snoop Dogg is back on the news. His metaverse play is getting bigger and bolder, but, is he on the right track? The legendary rapper recently bought the iconic Death Row Records brand. He now owns the record label where his career started, but, what is he going to do with it? Death Row Records will be… an NFT label? Really?
Apparently so, in a recent ClubHouse appearance Snoop Dogg confirmed his plans:
“Death Row will be an NFT label. We will be putting out artists through the metaverse, or through a whole other chain of music. Just like we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse. So, Death Row will be in NFT land.”
Related Reading | Is Snoop Dogg A Mysterious NFT Whale?
On one hand, it sounds incredible. Snoop Dogg is already in business with a few metaverse-oriented brands. On the other, it just doesn’t click. Death Row Records used to be America’s most controversial and dangerous record label. That and the metaverse don’t seem to mix.
✺ @TheSnoopAvatars will mint on 2/22/22
✺ The avatars will be playable in AR on Jadu
✺ All Jetpack & Hoverboard holders will be whitelisted for the drop
ᴅᴇᴛᴀɪʟs: https://t.co/7Nonw67yit pic.twitter.com/I0df14bIcK
— Jadu (@JaduHologram) February 15, 2022
When Snoop Dogg “acquired the Death Row Records brand from MNRK Music Group,” he told BusinessWire:
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.”
The hip-hop community loved the news. Trapital’s Dan Runcie tweeted, “In most deals, artist sells to investors or record labels. This is the artist who helped make that catalog now buying it outright. That’s dope.” However, look at the announcement’s wording. Snoop Dogg only bought the Death Row Records brand, not its catalog. He surely had some other deals in mind.
Snoop Dogg buying Death Row Records is the best story of all these recent catalog deals.
In most deals, artist sells to investors or record labels.
This is the artist who helped make that catalog now buying it outright. That’s dope.
— Dan Runcie (@RuncieDan) February 10, 2022
A couple of months ago, Snoop Dogg announced he bought a family of Bored Ape Yacht Club NFTs and started talking about The Sandbox metaverse. Our sister site NewsBTC reported on the news:
“Snoop Dogg is launching himself into NFTs with two feet. A couple of weeks ago, the superstar rapper announced a partnership with The Sandbox metaverse. There, he will have his own piece of the virtual world. There will be Snoop avatars and other Snoop-inspired NFTs for sale. And he will even perform live, an event that’s already selling early access passes.”

SAND price chart on Kucoin | Source: TradingView.com
The plan is moving fast. The Snoop avatars are already out and about, he has a new record label to play with, and he’s hanging out with NFT royalty Gary Vee:
See yall at VeeCon.
N.F.T. never 4get 2 pass it
https://t.co/w8g4GAPTNp@veefriends @veeconference #SeeyouatVeeCon pic.twitter.com/nSESFIxNsV
— Snoop Dogg (@SnoopDogg) February 16, 2022
Snoop Dogg also recently released his latest album B.O.D.R., which stands for “Bacc on Death Row.” For the NFT portion of the release, he partnered with Gala Games, a blockchain gaming company. Through the Gala Music store, people can buy a version that has 3 bonus tracks and goes for $5K. What’s the catch? Well, for $5K you get NFTs for all of the songs.
Related Reading | The Sandbox Purchase Bored Ape Yacht Club NFT for More Than $2.9 Million
In a press release, Snoop Dogg said:
“If anything is constant, it’s that the music industry will always be changing. Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”
So, to summarize: Snoop Dogg bought the Death Row Records brand and released an album titled “Bacc on Death Row” just before performing on the biggest stage around, the Superbowl. What a businessman. Maybe he’s just the person to successfully mix Death Row and the metaverse.
Featured Image: The Snoop Avatars screenshot from this video | Charts by TradingView