Recently, there has been a lot of activity in the cryptosphere. However, the Vasil hard fork’s introduction has been highly anticipated by the Cardano [ADA] community. Several people have commented that the asset was priced excessively during this time, and a few others have noted that it was a ghost chain. The network acquired the moniker “ghost chain” since it wasn’t as well-liked as its competitors. But when support for Cardano poured in from a variety of platforms, things appeared to be shifting for the network.

Amidst all that there’s more to add to the network’s happiness. Cardano (ADA) is the most intimate crypto brand, per the MBLM Top Brand Intimacy 2022 study. The well-known crypto company had a quotient score of 52.6 in the study. Overall, the business came in at number 26, with Disney taking the top spot with a score of 68.1.

Cardano sits after Ford whose score is 52.7 and before Nestle whose score is 52.5. On the other hand, Bitcoin (BTC) scored 51.9, placing 30th overall.

With a score of 43.5, Polkadot (DOT) placed 111th, and Ethereum (ETH) placed 120th with a score of 42.8.

The Brand Intimacy Study by MBLM examines the feelings consumers have for the brands. Artificial intelligence (AI) is used in the study to evaluate how customers feel about the companies. The study looks at intensity, archetypes, and stages to assess how intimate the connection is, based on a quotient score between 0 and 100. The stronger the emotional bond with a brand, the better the score.

Additionally, out of 19 industries, cryptocurrencies were added to the list for the first time, debuting in position 8. Cryptocurrencies have done better than conventional financial services, according to MBLM. The researchers highlighted the need for regulation and investor protection in order to achieve sustainability.

Cardano’s ‘oomph’ factor

According to the study, Cardano’s creators’ efforts gave it a competitive advantage over Bitcoin (BTC), the first cryptocurrency.

Cardano’s success was largely attributed to its ability to reduce risks and lower investment costs. The report also draws attention to the network’s branding, which presents it as a platform for helping changemakers.

The strongest archetype for Cardano, according to the research, is indulgence. Furthermore, “in some type of intimacy with the brand” are 41.1% of users.

Cardano has taken 26th place in the ranking of the top companies in terms of brand intimacy. The crypto start-up’s position was higher than that of such companies as Twitter, Nike, BMW and even Cardano’s market neighbor, Bitcoin.

Cardano founder Charles Hoskinson marked the achievement of his brainchild with a laconic tweet that both fully describes the essence of blockchain and what the project has done to the other companies behind it in the ranking, stating literally that Cardano is “moving the chains.”

Moving the chains https://t.co/KWsqfbB7dB

— Charles Hoskinson (@IOHK_Charles) August 25, 2022

Brand intimacy ranking was prepared by the New York agency MBLM. As a market research study in essence, the ranking sorts companies according to their level of comprehensive user sympathy for the brand. The level of brand intimacy is measured based on several components, calculated using artificial intelligence and big-data analysis.

Cardano community awaits for Vasil hard fork

Of course, the results of the vote may be surprising, but the Cardano community can rightfully be considered one of the most cohesive in the crypto space.

By now, it seems that everyone who is a Cardano enthusiast is closely following the situation around Vasil hard fork. According to the latest reports from the blockchain’s parent company Input Output, the long-awaited update is getting closer to its realization.

So, according to the freshest IOHK rollout out of the required 75%, already 56% of all stake pool operators have updated nodes to the required version 1.35.3. Also, all vital infrastructure components have been tested and released, except the Daedalus wallet, which will be ready closer to the beginning of September.