Is Joe Rogan close to becoming a Bitcoiner? The biggest podcaster in the world received podcasting pioneer Adam Curry and at one point, the conversation turned to Bitcoin and crypto. In retrospect, it was inevitable. Even though Joe Rogan had Andreas Antonopoulos as a guest a couple of times back in the day, he seems clueless about it all.
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That’s perfectly fine, though. As one of the Internet’s main success stories, Rogan doesn’t need Bitcoin. His audience, on the other hand… Luckily, Adam Curry was there to help. The new project from the man many call the Podfather is promoting the Value 4 Value model and what he’s deemed Podcasting 2.0. The idea is that a new generation of podcast will be “set up to receive Bitcoin payments in real-time over the Lightning network using compatible Podcasting 2.0 apps.”
Recently our sister site NewsBTC, as part of their “Lightning Speed” series, discussed the Podcasting 2.0 phenomenon:
“You already know this, the Lightning Network allows for micropayments that are almost free. Anyone can use it, and it’s approaching mass adoption by the minute. “Not only can creators now plug into an open monetization platform with hundreds of millions of users, they can even access a new type of monetization that was never before possible.” Those new types are, “real-time payment streaming, micro-tipping, and other monetization strategies that simply aren’t possible on fiat payment rails.”
In any case, what did Joe Rogan and Adam Curry discuss in their recent conversation?
Joe Rogan Learns The Difference Between Bitcoin And Ethereum
Adam Curry introduces his Podcasting 2.0 idea by saying that a lot of young people are “opting out” of the current system and “building parallel networks.” That’s what the Value 4 Value model permits, a direct-to-consumer approach that doesn’t need an intermediary and bypasses the advertising and sponsorships model that’s prevalent today. This is all thanks to the Lightning Network.
It makes sense for Adam Curry to be a Bitcoin maximalist. “I’m just on the Bitcoin train because I believe that my money is safer there,” he says as a way to assure that he’s not against the US dollar. What is he against, then? “The money system is broken,” Curry believes. It’s expensive and inefficient; it finances wars and needs armies to protect it. And then, on top of it, there’s the banking system. Another artifact of old that’s doing more harm than good.
Then, it’s Joe Rogan’s turn. He has “a lot of hope for cryptocurrencies.” He thinks that they’ll be the future of the world or they’re going to go to zero, those are the two options. “Bitcoin and Ethereum seem to be the ones who people who are in the know talk about the most,” Joe Rogan says.
Adam Curry interrupts and lets him know. “The difference between Bitcoin and Ethereum is that in Bitcoin, there will only be 21 million. It can’t be changed. It can’t be inflated. You can’t say the same about Ethereum.”
“Oh,” Joe Rogan says.
BTC price chart for 01/11/2021 on Gemini | Source: BTC/USD on TradingView.com
Is Humanity’s Future In The Metaverse?
The Metaverse portion of the conversation starts with a revelation. Brian Cox from “Succession” will commercialize an NFT. Adam Curry can’t give more details, but wow. Joe Rogan shows him a Beeple piece he owns and defends NFTs from Curry’s jokes. Adam thinks Non-Fungible Tokens materialize Klaus Schwab’s dream of “You will own nothing and you’ll be happy.”
Curry doesn’t seem to like NFTs, but he gives them this. “In the dream of the metaverse, the Silicon Valley controlled metaverse, NFTs are going to be very-very important.” Then, he gives Ethereum some flowers. “The Ethereum crowd is building a more decentralized metaverse.”
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After that, Joe Rogan fantasizes about big companies creating private coins that act as stock of sorts. Curry stops him and tells him Facebook tried that and the governments wouldn’t allow it. “That’s not the plan. The plan is the Central Bank Digital Currency. You will have crypto. You will have a digital wallet. It will be directly from the Federal Reserve to you,” Adam Curry says. Then, they’ll have total control. However, Bitcoin fixes this.
The clip ends by describing the metaverse depicted in Neal Stephenson’s “Snowcrash,” the transhumanist dream, and Elon’s supposed brain chip. It was a much longer conversation, what else did they talk about? That’s out of our wheelhouse. Go to Spotify and find out, if you feel so inclined.
Featured Image: Joe Rogan screenshot from this video | Charts by TradingView
Will podcasting 2.0 be the next use case for the Lightning Network? The statement might induce skepticism, but Kevin Rooke presents a surprisingly good case. Prepare to receive the gas you needed to start your own podcast. The technology is just getting started, and the people are just getting comfortable with it. However, the logic behind Rooke’s argument stands.
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He starts with a statement that will surprise no one. “The Lightning Network’s architecture allows creators to earn directly from their biggest fans, in new ways that aren’t even possible on a fiat payment system.” That much we can admit. We know that closed platforms provide convenience and a sizable audience. However, “Apple takes a 30% fee on in-app payments, YouTube takes a 45% fee on ad revenues, and Facebook keeps all their ad revenue without paying their creators a penny.”
On the other hand, “Email, websites, podcasts, and Bitcoin are all examples of open platforms.” They don’t offer an already captive audience, but, “anyone to plug into fully-formed networks of content and users with full interoperability between competing products.” This helps a lot. However, creators using these open platforms, “still rely on closed monetization platforms like PayPal, Amazon Affiliates, Patreon, or Google Adsense to earn income.”
The Lightning Network Comes To Save The Day
You already know this, the Lightning Network allows for micropayments that are almost free. Anyone can use it, and it’s approaching mass adoption by the minute. “Not only can creators now plug into an open monetization platform with hundreds of millions of users, they can even access a new type of monetization that was never before possible.” Those new types are, “real-time payment streaming, micro-tipping, and other monetization strategies that simply aren’t possible on fiat payment rails.”
So far, so good. “Real-time payment streaming” via the Lightning Network is what Podcasting 2.0 is all about. However, it’s easy to miss why that is important. Crucial, even.
“Advertising is directly at odds with other monetization strategies like paid subscriptions. If only a small fraction of your listeners are willing to pay subscriptions for your content, any gains made from subscription revenues will cannibalize your ad revenue, as your total listeners fall by 95% or more.”
That’s the problem with Patreon or similar services. You can monetize your biggest fans’ support, sure, but advertisers won’t pay for that small audience. Podcasting 2.0 provides the best of both worlds.
BTC price chart for 12/11/2021 on Bitstamp | Source: BTC/USD on TradingView.com
We’re Still Early. The Dawn Of Podcasting 2.0
Let’s check the stats out. That’s always fun.
“There are 4,434,920 RSS podcast feeds on the internet today, but only 2,947 of them are on Lightning today. Put another way, only 0.07% of all podcasts on the internet can earn Lightning tips right now.”
And, of course, only early adopters and people in El Salvador are using The Lightning Network. And from that group, only a few people will tip or pay in real-time for the content. However, “there is zero downside to enabling Lightning tips, and the upside can be a meaningful contribution to total revenue. It’s only a matter of time before the other 99.93% of podcasters figure this out.”
And that’s not all, the Lightning Network enables a type of interaction that was not possible for the podcasting medium. Creators can know the exact moment that their listeners decided to tip them.
“Podcasting 2.0 apps also let listeners send messages and tips to creators while listening to a show, providing direct feedback with timestamps attached to every comment. This innovation represents a shift to a more social podcasting experience.”
And ok, that feedback was already possible in YouTube livestreams. However, besides the blatant censorship, YouTube is a closed platform. The feedback stays with them and isn’t available for people consuming the podcast through other apps. That’s not the case with Podcasting 2.0.
“Since RSS and the Lightning Network are both open platforms, comments are also interoperable across Podcasting 2.0 apps, so any creator can receive feedback from any listener using any app.”
Conclusions About Podcasting 2.0
Another advantage that this new standard provides podcasters is that they can truly be platform agnostic.
“Since RSS and Bitcoin are complementary open standards, podcasters don’t have to risk alienating their existing listeners or worry about migrating their content to a new platform.
All podcasters need to do is flip the switch and their Lightning tips and messages will seamlessly integrate with their existing RSS feed.”
Kevin Rooke closes his masterclass with this:
“As Podcasting 2.0 apps continue to build easy interfaces for listeners to tip their favorite podcasters, Lightning tips could even become a primary revenue source, without cannibalizing or interfering with a creator’s existing ad revenue.”
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Do you see it now? Or is he exaggerating? In any case, the Lightning Network doesn’t have to provide a “primary revenue source.” If Podcasting 2.0 provides a secondary one that wasn’t possible before, plus audience interaction, that’s more than enough.
Featured Image by CoWomen on Unsplash | Charts by TradingView