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Another exciting NFT partnership between two upcoming projects in the Cardano ecosystem
Luzern, March 17th, 2022 – Profila is proud to announce a partnership with PlayerMint – a project on Cardano building a play-to-earn layer and launchpad that integrates with existing games like Fortnite and Rocket League. The PlayerMint layer lets gamers earn the PlayerMint token (PMX) through their gameplay performance, enabling them to use it in a Marketplace to purchase virtual creations (NFTs).
Profila and Playermint will collaborate on multiple projects that relate to NFTs, starting with the implementation of Profila’s Catalyst Fund 6 proposal ‘NFT for customer feedback/content’, where people using the Profila app can share content with brands in the form of NFTs, thereby allowing brands to reuse artistic and unique customer-created videos about their products, while at the same time remunerating the original creator.
In addition, Profila is interested in integrating Playermint’s play-to-earn layer into its gamified in-app self-discovery quizzes, allowing Profila users to earn not only Profila’s own Cardano native token called ZEKE (zero knowledge token), but also PMX, giving them access to the virtual creations (NFTs) on Playermint’s Marketplace.
Other projects Profila and PlayerMint will be working on is the creation of Profila’s new brand character for ZEKE, a Swiss mountain dog with a barrel that works as an in-app side-kick and potentially even the exploration of shared NFTs that will have hybrid utilities on the Profila and PlayerMint platforms.
Finally, Profila and PlayerMint will also consider the possibility of a token swap to support both ecosystems.
About Profila
Profila, a Swiss company operational since 2018, has built a customer data, engagement & marketing platform which is forging a new era toward Decentralized Marketing (DeMar) platforms built on blockchain & privacy preserving technologies. To drive DeMar into ad-tech, Profila is conducting research and will build a privacy-preserving system called Zero Knowledge Advertising which integrates into the current Ad ecosystem, allowing people to entirely control how their personal data is used and control their digital experiences (including when and what content and ads they want to see and from whom).
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Find more about PlayerMint on
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