As the broader crypto market experiences bullish momentum, the seventh-largest cryptocurrency by market cap, Cardano, is also doing well. 

Recently, Cardano (ADA)’s price movement has been interesting and has caught the attention of several traders and analysts. Along with the positive price action, the activity on the asset has also jumped tremendously, helping to maintain a good market sentiment. 

The recent accumulation phase seen among ADA addresses has pushed Cardano’s price towards an upward journey.

The latest survey reports by Santiment suggest that ADA sharks and whale addresses with 10k and 10M ADA tokens, respectively, have acquired $138M worth of ADA in just a week.

Since July 27th, there has been an addition of 0.46% ADA tokens to the current supply. If the same accumulation level is maintained even for August, ADA might experience new heights.

While analysing, it’s crucial to look back and analyse the past price action movement. It’s been a while that Cardano’s (ADA) price has held the $0.50 price level on solid grounds, which points to the fact that the asset is garnering strength. 

At the time of reporting, Cardano (ADA) is selling at $0.53, after a surge of 4.50% over the last 24hrs.

Mark Cuban : Cardano Is Not Serving Purpose

Billionaire entrepreneur and investor, Mark Cuban, recently compared Cardano and Dogecoin. In an interview with Altcoin Daily, Cuban claimed that market capitalization is not a valid indicator of a cryptocurrency’s worth.

Explaining his point, Mark Cuban gave an example of Dogecoin and Shiba Inu, which have substantial market caps, and added that he believes DOGE serves more purpose than Cardano.

Per Cuban, blockchain-based digital currencies are still business entities, irrespective of their positioning or large market caps. He claimed to not find any significant effects from Cardano even after examining the transaction volume on the asset’s blockchain.

However, he concluded on a positive note by stating there is an opportunity for Cardano to grow if any upcoming big applications use the asset for its set-up. 

Burger King and Robinhood Markets are serving up a “side of crypto” as part of a new promotion.

The giveaway, which runs through Nov. 21 at 11:59 p.m. ET or while supplies last, will give participants a chance to win one coin from a pool of 20 Bitcoin, 200 Ethereum and 2 million Dogecoin. The majority of participants will win Dogecoin, while approximately 1 in every 100,000 will win a Bitcoin and approximately 1 in every 10,000 will win an ether. The odds will change as prize codes are distributed. 

‘SQUID GAME’ CRYPTOCURRENCY DEVELOPERS STEAL MILLIONS IN PURPORTED ‘RUG PULL’ SCAM

According to the promotion’s rules, customers who are 18 years or older must sign up for Burger King’s Royal Perks program through the company’s app or website. After signing up, Royal Perks members will receive an email with a link and a six-digit prize code that can be used for a qualifying pretax purchase of $5 or more at one of the fast food chain’s participating locations. The code must be shown to a team member before final payment. 

Alternatively, a prize code can be requested by mailing a piece of paper with an individual’s name, date of birth, home mailing address and valid email address associated with their Burger King Royal Perks account to “Burger King Crypto Promotion,” c/o Merkle Inc., P.O. Box 5022, Department 850743 Kalamazoo, MI 49003-5022. All mail-in requests must be handwritten and postmarked by Nov. 22, 2021 and received by Nov. 29, 2021. 

Participants will be limited to one prize code  per day, but can get up to 21 codes over the course of the promotion. Prizes must be claimed by Dec. 17 at 11:59 p.m. ET. Participants will be asked to create a brokerage account on Robinhood in order to claim their cryptocurrency.

Individuals who are employees, officers, contractors or representatives of Burger King Corporation, its franchisees, Restaurant Brands International, Robinhood Crypto, LLC, Robinhood Markets Inc and its affiliates, and Merkle Inc., are not eligible for the promotion. Immediate family and household members of the individuals are also ineligible. In addition, the promotion is void in Alaska, Hawaii and Nevada.

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Royal Perks members can earn points, called Crowns, for ever dollar spent at participating U.S. Burger King restaurants, which can be redeemed for select food items. Guests can also earn bonus Crowns during their birthday month, upsize small or medium fries, hash browns, a fountain drink, or a brewed or iced coffee at no extra charge, and earn Crowns faster during limited time events. Additional benefits, such as earning bonus Crowns by completing challenges, will be launched throughout the year

Ticker	Security	Last	Change	Change %
QSR	RESTAURANT BRANDS INTERNATIONAL, INC.	57.21	+0.25	+0.44%

Burger King emphasized that the cryptocurrency prizes cannot be used for orders at its U.S. locations and that it currently has no future plans to accept crypto as an alternative form of payment.

“As a brand, we are always looking for ways to reward our most loyal guests with exclusive offers that are exciting, unique, and culturally relevant,” Burger King said in a statement. “Cryptocurrency (crypto) has been a hot topic of conversation recently, but we know it can be difficult to understand. That’s why we wanted to bring crypto to our guests in a way that was accessible and digestible (literally and figuratively) — through our food.”

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The move comes as Robinhood reported a slowdown in crypto trading activity in the third quarter, leading to considerably fewer new funded accounts, a slight decline in net cumulative funded accounts, and lower revenue compared to the previous quarter. 

Ticker	Security	Last	Change	Change %
HOOD	ROBINHOOD MARKETS, INC.	35.21	+1.04	+3.04%

As of the time of publication, Bitcoin is worth $61,099.20 per coin, Ethereum is worth $4,350.13 per coin and Dogecoin is worth approximately 27 cents per coin, according to real-time price tracking by CoinDesk. 

Burger giant Burger King takes the next leap of faith in the crypto world. On Monday, November 1, Burger Kin announced exciting crypto rewards as part of its customer loyalty program to reward Royal Perks loyalty members.

Members of the BK Royal Perks can enter this month’s contest to win 20 bitcoins, 200 Ethereum, or 2m DOGE. “The primary prizing offered is Dogecoin, a few lucky members could receive a full Ehtereum or Bitcoin,” said Burger King.

The entry condition is that they just need to spend $5 in-store, or on the app or website. Apart from joining the BK royal Perks program, customers need to open an account with Robinhood to cash in the crypto rewards.

Burger King has been smartly keeping up pace with the developments in the crypto space. In September, the burger giant launched its own NFT collection for “Keep It Real Meals”. The campaign consists of unlocking digital collectibles through QR codes that will appear on six million meal boxes. Speaking to The Drum, Robert Passikoff, president of the brand consultancy Brand Keys said:

“Whether it’s offering bitcoin or having celebrities push meals, the goal is to get customers to turn left into a Burger King versus right somewhere else. The center of the whole thing is advertising isn’t driving people to the restaurants. So, they’ve had to turn to promotions, which exist in its entirety to drive behavior. Promotions work.”

How To Crypto With Burger King

The burger giant has recently shared a promotional series of videos on YouTube naming “How to Crypto with Burger King”. Speaking to USA Today, Maria Posada, vice president of the digital guest experience for Burger King North America, said that the recent partnership with Robinhood is a “natural fit” for offering crypto to consumers.

She further added that the fast-food chain is “offering crypto in a way that’s accessible and digestible (literally and figuratively) – through our food”. Speaking of this partnership with Burger King, Robinhood head of partnerships Vikram Grover said:

“Cryptocurrencies have become an important part of the financial world over the last decade. However, many Americans interested in this asset class don’t know how to start their journey or feel that the system isn’t built for them. [This promotion will be] reaching a new – and existing – audience for us, and we hope to help people start their crypto journey and take their first bite into crypto.”