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(Bloomberg) — Robinhood Markets Inc. included four new cryptocurrencies on its platform, including the Shiba Inu coin, in a win for proponents who had long argued in favor of the joke token becoming available for trading.<\/p>\n

Most Read from Bloomberg<\/p>\n

The platform popular with daytraders also added Solana\u2019s SOL, Polygon\u2019s Matic and Compound\u2019s COMP to its list of available trades in a possible appeal to users now that the surge in retail trading that came during the outbreak of the pandemic lockdowns has abated. Prices of all the tokens listed rose. Shares of Robinhood were up 4.6% as of 9:33 a.m. in New York.<\/p>\n

\u201cWe\u2019re excited to add more choices for our customers as we work to make Robinhood the best place to invest in crypto,\u201d Steve Quirk, chief brokerage officer at Robinhood, said in a blog post. \u201cAs a safety-first company, we have a rigorous framework in place to help us evaluate assets for listing, and we remain committed to providing a safe and educational crypto platform.\u201d<\/p>\n

Robinhood users have long requested the brokerage allow SHIB, as the Shiba coin is known, to be traded — a Change.org petition started last year has seen more than 550,000 signatories in favor of the move.<\/p>\n

The company has said all along it carefully considers the new coins it adds to its offerings — besides customer demand, its listing committee deliberates factors including on-chain analysis, tech and security, as well as legal and financial variables, among others.<\/p>\n

Retail investors behind the push often cite last year\u2019s meteoric rise of another joke token, Dogecoin, with many at-home traders projecting that the Shiba coin would see similar success. Trading in SHIB, meanwhile, has been volatile, with Coinmarketcap.com showing a roughly 30% drop for the digital asset this year before the announcement. SHIB rose roughly 7% on Tuesday, according to Coinmarketcap.com. Other cryptocurrencies, including Bitcoin, also advanced.<\/p>\n

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Robinhood has been active around its crypto offerings in recent days — last week, it announced the rollout of its cryptocurrency wallet, which granted access to more than 2 million customers who were on a waiting list for the product. The wallet enables users to interact with crypto outside of Robinhood\u2019s trading platform, including allowing them to buy non-fungible tokens, Bloomberg reported. The product was first announced in September, not long after Robinhood Chief Executive Vlad Tenev said that such a wallet was in high demand among customers.<\/p>\n

(Updates with chart; adds Quirk comment; adds HOOD price.)<\/p>\n

Most Read from Bloomberg Businessweek<\/p>\n

\u00a92022 Bloomberg L.P.<\/p>\n<\/div>\n

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