A Louisville coffee shop is rebranding as Dogebean, a play on Dogecoin (CRYPTO: DOGE), and will accept payments in the meme cryptocurrency, according to a report by WLKY Channel 32.
What Happened: The coffee shop, 78 Coffee Co., is currently in the midst of a rebranding and is only taking online orders now, as per the report.
Andrew Lutes, Dogebean co-founder, was quoted as saying that 25% of the coffee shop’s sales are in cryptocurrency.
Lutes added he plans to open a café where customers can pay for a cup of coffee using Dogecoin. However, he has not set any date for the café’s reopening.
Why It Matters: Dogecoin has gained in popularity this year, thanks in part to the unstinted support of Tesla Inc. (NASDAQ:TSLA) CEO Elon Musk.
Companies are increasingly accepting Dogecoin as a payment option and launching new products featuring the meme coin.
Price Action: Dogecoin is down 1.3% during the past 24 hours, trading at $0.2044 at press time.