Orlando, Florida, Feb. 10, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it now accepts Dogecoin (DOGE), Litecoin (LTC), Shiba Inu (SHIB) and Crypto.com Coin (CRO) as payments for its managed influencer marketing services. Influencers in select campaigns for which IZEA is paid in crypto can also choose to be paid in these cryptocurrencies. This expansion follows an announcement that Bitcoin and Ethereum are now accepted forms of payment.
“Influencers are early adopters of cryptocurrency and have expressed a desire to be paid in these currencies for their work in the space,” said Ted Murphy, Founder and CEO of IZEA. “This move opens up even more opportunities for brands and influencers to connect in new and exciting ways.”
In a recent survey, IZEA found that 64% of influencers who participated already own cryptocurrency, and 50% expressed interest in being paid in cryptocurrency for their content creation. In addition, social media users and influencers who own crypto are just as likely to hold BTC, ETH, DOGE and SHIB.
“Although Bitcoin and Ethereum are the leaders in the crypto space by market cap, our research shows that they are not always the preferred cryptocurrencies of our customers and creators,” Murphy continued. “Accepting Dogecoin, Litecoin, Shiba Inu Coin, and Crypto.com Coin is a direct response to the needs and interests of our creator community.”
If you are interested in partnering with a brand or influencer, visit izea.com.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of sales activity, revenue and margins based on bookings, plans to increase the size of our sales team, the financial impact of investments in our software business, and continuation of new IZEAx customers and their effect on future sales.
Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.